All of us at SNAP are grassroots volunteers just like you. We know how much time, passion and effort goes into your local teams. But what you might not know is that businesses are also eager to do the same thing. Here’s three reasons why they want to support your club:
1. Community Connection
Businesses love to connect with the community. What better way to do it than through local sports teams? When they sponsor your team, they're not just putting their logo on jerseys; they're becoming a part of something bigger - the community spirit. Companies cherish the opportunity to show their support for the area where they operate. Backing a local sports team is a fantastic way to do just that.
2. Brand Exposure
Sponsorship isn't just about good will. It's a smart business move. When a company sponsors your team, they're gaining exposure that's hard to achieve through traditional advertising. Picture this: a packed ground or a bustling local event with the team’s logo front and centre on banners, flyers, or even mentioned during game announcements. It’s so valuable. Plus, through social media, every interaction becomes an opportunity for businesses to reach an audience they might not otherwise connect with. Here's what one of our club's sponsors, The Tax Hive, had to say about their experience of sponsorship:
"I wanted to sponsor WMCC because as a small village club, I knew my sponsorship would be valuable. They also had a good social media presence and my logo was getting everywhere. I have had numerous new clients that had seen myself advertised on the clubs socials and the shirt. This has included members of opposing teams as well as spectators. Since sponsoring WMCC, I have sponsored one further cricket club, both of which have produced great lead generation. My sponsorship for these clubs started as a way to help out, but has since introduced me to a number of new clients, to which I am absolutley thrilled!”
3. Positive Image
Aligning with your team offers businesses a chance to shape their own image positively. By supporting a local sports team, companies show they're not just about profits; they care about the community. It's not just about selling products or services; it's about building relationships and being part of something meaningful. Hard work, sportsmanship, camaraderie. These are the qualities that people admire, and by supporting your team, businesses communicate that they share those values too.
So there you have it. If you feel as though sponsorship is just about money – think again. Your club, and whatever sponsorship initiatives it offers, are valuable ways for businesses to grow within your community. Through this, mutually beneficial relationships are formed, membership experiences are improved and brands continue to thrive. Everyone’s a winner!
