Promoting sponsors during the off-season is crucial for maintaining relationships and ensuring continued support. Here’s a list of 10 different ways your organisation could effectively promote sponsors during this period:
- Social Media Spotlights
Feature a different sponsor each week on the club’s social media channels with posts highlighting their products or services, including special promotions or discounts for club members.
- Email Newsletters
Send out a regular off-season newsletter to the club’s mailing list, featuring sponsor logos, messages, and exclusive offers, ensuring continuous engagement.
- Sponsored Content
Create blog posts, videos, or podcasts related to the sport or club activities that incorporate mentions of sponsors, subtly integrating their products or services.
- Virtual Events and Webinars
Host online events, such as Q&A sessions, training workshops, or fan meetups, with sponsors as co-hosts or presenting partners, allowing them to engage directly with the audience.
- Community Initiatives
Partner with sponsors to support community projects or charitable events during the off-season, emphasising their contributions through press releases and social media.
- Off-Season Merchandise
Design and sell off-season merchandise (e.g., winter wear, training gear) that features both the club and sponsor logos, promoting their brand even when games are not being played.
- Interactive Contests and Giveaways
Organise contests or giveaways on social media, where participants must engage with the sponsor’s brand (e.g., visiting their website or following their social media) to enter.
- Sponsor-Branded Training Programs
Develop off-season training programs or fitness challenges for club members or fans, branded with sponsor logos, and share the progress on social media.
- Exclusive Sponsor Deals for Members
Negotiate exclusive deals or discounts for club members from sponsors, and promote these offers through club communications, adding value to both the sponsor and members.
- Pre-Season Teasers
Create buzz for the upcoming season by releasing pre-season content (e.g., teaser videos, behind-the-scenes photos) with sponsor branding, maintaining visibility and excitement. These strategies help keep sponsors in the spotlight, ensuring that their partnership with the club remains fruitful even during the off-season.
The more your club can do during the off-season to promote sponsors the more likely you are to retain your commercial partnerships, year after year. For further information on how SNAP could help check out our demo here: https://demo.snapsponsorship.com/home
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