Mistley Cricket Club are based on the banks of the River Stour in Essex, in a village where there has been cricket played for over 200 years! Whilst the village may be small, the heritage of the club is mighty, fielding men’s and women’s senior sides supported by a burgeoning junior section. This has seen the club recently extend and upgrade its pavilion, providing changing rooms and catering facilities that has enabled the fixture list, and the club, to grow! But why have they started using SNAP? Let’s find out…
Start of the Season!
When planning for the upcoming season, Treasurer Myles Churchill wanted an effective way to increase the club’s revenue streams without being a time burden. He attended our webinar ran in conjunction with our partners at Essex Cricket Board and saw how SNAP could help him to achieve this for Mistley CC.
After setting up the profile, Myles found that as well as being able to continue their partnership with local businesses, such as the local village butcher, SNAP allowed a professionalised image which enabled them to develop partnerships when dealing with much larger businesses. The functionality of SNAP gave Myles the ability to centralise and manage their portfolio.
Utilising Social Media
Using the social media sharing tool, Mistley put out social posts to direct traffic to their profile, which Myles attributes to being a key driver in getting deals over the line. Because of this, the club had all their deals for the season wrapped up and invoiced by the start of April! This gave a huge boost to the club going into the season with their cash flow from sponsorship secured, allowing them to utilise the funds around the club and focus on other aspects of running a sports club such as putting up the advertising boards!
Listen to the full uncut version of what Myles had to say here!
Find Out More!
Your club too could benefit from SNAP to help you secure and manage your sponsorship portfolio! To find out more, get in touch and book a demonstration of the platform, or save time and get your club signed up to start benefiting from SNAP today!
