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12th October 2022
Sponsorship gives team full new kit in Bedford.
Another great success within grassroots sponsorship, is this story the SNAP team have seen on 'In your Area'.
The club are proud to announce a new partnership with Bellway, funding £1200 towards new kit for 2 teams at the Woburn and Wavendon Football Club. This generous financial support now enables the club to provide more opportunities to children in the area, allowing football to be more accessible. The impact sport can have on mental health and wellbeing is also huge, which the community club are also hoping will be a knock on effect of the partnership.
Is there a business near you which could do the same for your club?
Read more here.
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27th September 2022
Time 2 Travel & FC United of Wrexham - new sponsorship deal!
A grassroots sports club hoping to build a prosperous future have signed a 3 year sponsorship deal with a local travel company - and it's hit the headlines!
The partnership is set to support the club financially for the next 3 years, and couldn't have come at a better time (with the rising cost of living), according to Manager Andrew Ruscoe.
It's great to see a local business buy into a community club. Something the SNAP team are very passionate about! The company, Time 2 Travel, have said "As a local company it is important for us to support our community in many ways and our sponsorship of FC United of Wrexham reflects our own values to give something back. Our business is based on going the extra mile for our customers."
Do you have a travel company on board yet?
Read more here.
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21st September 2022
Why Sponsoring a Sports Team can Enhance your Brand Image:
With the sports industry at an all time high, it could be the perfect way to boost your brand.
As a business brand, you need to create an image of authority and success, and sports sponsorship is one of the best ways to do that, especially when sponsoring sports teams. There are many benefits of sports sponsorship, and that’s why Statista reports that globally, brands are spending an average of 65 billion every year to acquire one.
Read more here.
On the SNAP platform, we currently house hundreds of sports clubs from Bowls to Football and Badminton to Kayaking, spanning the whole of the UK. One of these clubs could be the perfect fit for your brand, so why not take a look?
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3rd August 2022
How a blanket ban on sports sponsorship would impact everyone:
After the Lionesses brought it home for England after a fantastic journey to Wembley, football has never been in a better plae. And with Rangers reaching the Europa League final after a fantastic campaign and English clubs having made up a large proportion of the latter stages of the Champions League, there is huge momentum behind our national sport.
But against this backdrop of sporting success, there has been an ongoing focus on our industry and its relationship with football – some of which is fair, some unfair and some simply untrue. We must not forget that sports betting is part of the cultural fabric of the UK and remains a legitimate and popular entertainment pastime.
Read more about the issue here.
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3rd August 2022
Chester rugby team meet former international player through their sponsor - it's all about connections!
Chester Scorpions, who are part of Chester RUFC, have received funding for new playing shirts and a training day with former England Red Rose player Kay Daley-McLean from Anwyl Homes.
At SNAP, we often stress how important it is to build positive, strong relationships with your sponsors as you never know what the future holds. If this doesn't prove it, then what does?
To read the full article, click here.
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17th June 2022
Chelsea finally RESUME deal with Three.
Amidst the invasion of Russia on Ukraine, the mobile network Three paused their deal with Chelsea. This came as previous owner, Roman Abamovich was Russian, causing brand concerns.
With US businessman Todd Boehly now taking charge of the club, the deal has resumed - which is great news for the club!
Maintaining strong, extensive sponsorship deals is key to success. Giving your brand/club a positive brand reputation, is part of this.
This deal alone brings in around £40million for the club each year.
To read the full article, click here: Chelsea resume Three deal as Todd Boehly's arrival signals new era.
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16th June 2022
England secure two-year Betfred principal partnership ahead of Rugby League World Cup.
UK-based gambling brand Betfred has agreed a two-year deal to become the principal partner of the England men’s, women’s and wheelchair national rugby league teams.
The agreement with the sport’s Rugby Football League (RFL) national governing body has been signed in time to include this autumn’s Rugby League World Cup (RLWC) and covers prime shirt sponsorship, a package of other branding inventory, as well as hospitality.
The partnership will kick off with the upcoming mid-season internationals – when England’s men face an all-star international team in a double header at Warrington’s Halliwell Jones Stadium also featuring the women’s national team taking on France, with the wheelchair side also facing France at the Manchester Basketball Centre on 19th June.
To read the full article, click here.
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3rd May 2022
The future of sports sponsorship is digital...
This article here focuses on how the pandemic has changed the sports sponsorship industry. Although the industry started to slightly change prior to Covid-19, the market was not ready for the digital transformation. Now, the digitisation is under way with new sponsorship marketplaces popping up weekly around the globe.
Technology has transformed the sports industry. Assistive technologies such as the video assistant referee (VAR) in soccer or the Hawk-Eye system in tennis have changed the rules of the game. In addition, new distribution channels have had a significant impact on the way live sports are consumed.
Social media has also allowed brands to dramatically increase their reach, spreading their image globally. New applications such as virtual reality (VR) or augmented reality (AR), holograms or exclusive online content like Formula One’s Virtual Paddock Club are making their way into people’s everyday lives and into the business side of sports organisations.
What are your thoughts on the digitisation of sports sponsorship?
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29th April 2022
Six Nations extends TV and social deals to target Gen Z!
The Six Nations hopes new technologies and broadcast innovations can help expand the reach of its competitions and engage younger fans who might be interested in rugby union but are not necessarily interested in traditional broadcasts.
We all know the power of social media today, and the sport hopes to hop on the trend to encourage Generation Z specifically.
As a club, do you use social media enough to capture those younger individuals and businesses? Our social sharing tool is an easy way to start doing so if not already!
To read the full article click here: Six Nations CEO: Tiktok, AR and free-to-air will help us capture Gen Z.
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26th April 2022
USA Golf star extends 8 figure a year deal with Under Armour.
The US Golf star's deal with Under Armour was set until 2025, but after recent success has been extended to 2029.
According to a Golf Digest report published when the long-term deal was first signed, Spieth’s current Under Armour contract is worth eight figures annually. Last year, Sportico ranked the 28-year-old as the fifth highest earner in men’s golf, with an endorsement portfolio worth US$29.6 million. In addition to Under Armour, Spieth’s other partners include include AT&T, Titleist, Brightspot, NetJets, Rolex, Club Champion and Full Swing.
The highlights the importance of aligning to your sponsors morals and brand guidelines, to ensure continuation of partnerships.
To read the full article, click here: Jordan Spieth extends Under Armour deal.
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21st April 2022
UCI continue 27 year Tissot partnership.
Huge success recently for cycling as the UCI continue the longest standing partnership in it's history, with Tissot - the Swiss watchmaker.
UCI President said: “I am delighted with the continuation of our long-term partnership with Tissot and I look forward to its ongoing development. The UCI and Tissot share a genuine attachment to tradition and history and a belief in the essential need to keep on innovating and offering quality products that appeal to the expectations and tastes of the public and meet its needs."
The deal is a prime example of sponsorship success, evidently meeting both brand needs year after year. If you need any tips on how to maintain a professional partnership, look towards UCI and Tissot!
To read the full article, click here: 27-year-long Tissot and UCI deal continues.
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14th March 2022
F1 taps into the tech industry for new partnership.
An exciting new deal hit the headlines this week as Lenovo snapped up a multi-year deal with Formula One. The deal is set to incorporate Lenovo's technology at numerous events for solutions and new hardware devices.
Formula One said the collaboration will ensure powerful on-premises data collecting, higher quality content and further support for broadcast applications, enabling the series to improve the fan experience.
Have you secured a tech-focused company for your club?
To read the full article, click here: Tech-focused partnership for Formula One.
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12th March 2022
Ogden of Harrogate support grassroots team with sponsorship deal!
The co-owner and Director of Ogden of Harrogate is showing his support for grassroots girl's football with a significant sponsorship of Pannal Sports Pythons Under 12's team.
Kit sponsorship is a great way to enhance brand exposure, with prominent brand placing. Seeing this luxury jewellery company sponsor a grassroots football team is extremely exciting for the SNAP team and showcases what we wish to achieve for every club.
On the new sponsorship deal, Director of the company said: "As a brand we are proud of being based here in Harrogate and take our role within the community seriously. Supporting girls football is just one of the ways we want to do this."
We look forward to seeing how the Pythons continue to grow after this sponsorship and wish the partnership the best of luck.
To read the full article, click here: New kit sponsorship for Pythons Under 12 Girls.
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11th March 2022
Mansfield Rugby Club receive sponsorship donation.
With an aim to improve safeguarding at the club, Mansfield Building Society have partnered with their local rugby club with a donation of £850. This is set to go towards coloured flags and better signage at the ground.
Marketing officer at the club said: "The Society’s donation means a lot to the club. The signage and flags are a massive boost to the way we can run the club, organise training and game days by clearly signposting to our younger players where they need to be.”
Donations are a great way to bring money into any club, and means numerous businesses/individuals can donate towards the same item if it's particularly expensive.
To read the full article, click here: Mansfield Rugby Club & Mansfield Building Society.
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2nd March 2022
Adidas suspends kit deal with Russian FA
Following the devastating news of the Russian attack on Ukraine, Adidas have decided to suspend its partnership with immediate effect.
Adidas has been the kit supplier of all Russian men’s and women’s national teams since 2009. The most recent contract, which was signed in 2018 and expires at the end of 2022, is worth a reported UK£10.8 million (US$14.4 million) per year.
Other brands/partnerships/games with Russia have also been cancelled/terminated due to the attack.
To read the full article, click here: Adidas suspends Russian deal.
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2nd March 2022
Hebburn Girls Football secure new sponsorship.
Having only been going for two seasons, the club have impressed everyone with their position in the league - currently sitting mid table.
It's this position that has secured them a deal with Marine Scaffolding - who put forward a donation and club jackets for the team. This donation is allowing the team to compete in the Easter Festival of Football (EFS) in Skegness, taking place in April.
One of the managers at Hebburn said: "We really appreciate Marine Scaffolding’s support. It’s a small donation that led to a really large amount of money coming in. They probably won’t get a chance to go EFS again but when a space came up for girls we jumped on it.”
This will be the first tournament the girls have competed in and means a great deal for them to be attending.
To read the full article, click here: Hebburn Girls head to major tournament amid new partnership.
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22nd Feb 2022
Linkedin announced as national sponsor of UEFA Women's EURO England 2022
In a rare move by Linkedin, they have been announced as spotlight sponsors of the UEFA female players under the banner 'Make Work Work for Women'.
This is a huge step forward for female sports. LinkedIn’s activations will demonstrate how the platform and its community can support women to achieve their goals, whatever their profession or industry, and drive content and conversations around women’s empowerment, leadership, wellbeing and diversity.
The team at SNAP encourage all our clubs to consider Linkedin amongst other social platforms to promote opportunities locally and nationally. Made easy by tools built into the SNAP platform, along with proven methods previously used by other clubs.
To read the full article, click here: Linkedin announced as UEFA sponsor.
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17th Feb 2022
Sport Sponsorship deals hit new peaks during Winter Olympics.
This year, the Winter Olympics saw a significant rise in sponsorships - fantastic news following the COVID outbreak prior which impacted the Olympic events.
It was said there was a significant jump not only in the value of athletes' endorsement contracts, but also the number of brands that leverage sports stars for sponsorship and promotion deals.
For example, Chinese snowboarder Su Yiming became the brand ambassador of Unilever's hair-care brand Clear before he became a nationwide name at the Winter Olympics. This shows brands are quick to sponsor those athletes who are tipped to win. This then puts their brand straight in the spotlight when they do win, or place on the podium at any position.
To read the full article, click here: Sport Sponsorship from the Winter Olympics.
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17th Jan 2022
Bordeaux ends Winamax deal over tweets 'not in partnership spirit'.
Ligue 1’s Girondins de Bordeaux has announced the termination of its partnership contract with Winamax, following the company’s tweets about the last match.
The statement: “We are terminating our partnership contract with Winamax, whose communication had dissociated itself from the club through videos or tweets about the last match. We have humour but here we are not in the spirit of a partnership,” was released last week, suggesting some unacceptable social posts were made during the game.
This highlights the importance of social media and how useful, or detrimental it can be.
To read the full article, click here: Deal ended over tweets.
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4th Jan 2022
Ferrari end 9 year UPS partnership.
After 9 years of UPS being the official logistics partner for Ferrari, the partnership has come to an end.
It comes after Ferrari have seemingly altered their sponsorship model, dropping numerous brands and sparking new partnerships with others.
Despite the partnership ending on good terms, it highlights the importance of constantly monitoring your sponsorship deals - even the long-term ones!
To read the full article, click here: Ferrari end 9 year UPS partnership.
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4th Jan 2022
Birmingham 2022 add 5 sponsors to the event.
The Birmingham 2022 Commonwealth Games has introduced an additional five providers to its list of sponsors to provide services, systems and equipment to deliver a ‘safe and successful’ event.
The new sponsors include software and solutions provider Wiz-Team, facilities management company OCS Group UK, event management solutions firm EventsAIR, audiovisual services company Sports Technology and radio provider Riedel Communications.
As we always encourage our customers here at SNAP to target multiple industries, this is a prime example.
Who will you be targeting in 2022?
To read the full article, click here: Birmingham 2022 add 5 sponsors to get successful event.
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22nd December 2021
The Premier League lift ban on Related-Party Sponsors.
A recent meeting between member clubs has resulted in the Premier League lifting their ban on Related-Party Sponsors.
This now opens the way for Newcastle to get some sponsorship deals completed. The new regulations mean they will have to be what the Premier League considers ‘fair market value.’
With the Sports Direct signs now gone, and the ground looking significantly dull compared, who do we think will be their next major sponsor?
To read more, click here: The Premier League lift ban on Related-Party Sponsors.
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15th December 2021
Barclays expand title sponsorship.
Hitting the headlines this week is an extremely exciting deal between Barclays and the FA - expanding their sponsorship across women's and girl's until 2025.
The Football Association (FA), English soccer’s governing body, has announced Barclays is to invest more than UK£30 million (US$39.7 million) in the women’s and girls’ game over the next three years. This investment is huge for women's football in particular, which is still a sport receiving much less funding and publicity than the men's.
The FA plays a pivotal role in the ongoing development of the pyramid structure within football, which is great for grassroots football.
To read more, click here: Barclays expand title sponsorship to Women's Championship.
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15th December 2021
Lewis Hamilton says he had 'nothing to do' with Mercedes deal with Grenfell firm.
Prior to the controversial finale, Lewis Hamilton hit the sponsorship headlines regarding his involvement in the Mercedes deal with Grenfell.
Understandably, this has caused disruption amongst Hamilton fans. It showcases the importance of partnering with a brand displaying a positive brand image, and the impact it can have on individual reputation if not.
Lewis claims to have had 'nothing to do' with this deal, what do you think?
To read more, click here: Lewis Hamilton - Grenfell deal.
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4th November 2021
Azeem Rafiq: Nike and other leading sponsors cut ties with Yorkshire County Cricket Club.
Recent reports of racial harrassment and bullying have led to Yorkshire County Cricket Club's key sponsors dropping out, and putting the club at the forefront of the press.
Nike have said "We stand firmly against racism and discrimination of any kind."
What does this mean for Yorkshire County Cricket Club? With a tarnished brand image, we're keen to hear your thoughts!
To read more, click here: Nike cut ties with YCC.
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3rd November 2021
England Netball seals three-year Nike kit extension.
Since the partnership began in 2018, England Netball have managed to retain the original 4 year deal for another 3 years, keeping Nike as their training and match kit sponsor along with the Roses Academy kit.
The pair have also vowed to ‘join forces beyond the court’ by taking netball to new communities and inspiring more girls to play the game. It is already the number one played female adult team sport in the country, with England Netball saying that over 2.4 million women and girls play each year.
This is a huge chance for women's sport to continue to grow through partnerships with successful, well known brands.
To read more, click here: England Netball seals three-year Nike kit extension.
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1st November 2021
Manchester United are the only major club NOT to monetize their social media.
This week's top headline comes from the football world, where Manchester United appear to be the only major club not directly monetising social media. This may come as a shock to many, seen as the club is extremely successful and popular. However, their players are doing the work themselves.
Social media influencing is a huge market nowadays, and Manchester United seem to understand how popular their players such as Ronaldo are. With 362m followers on Instagram alone, Christiano Ronaldo reaches millions of football fans daily - creating huge brand loyalty and exposure for Manchester United.
This sparks a debate around whether other clubs should push their players to influence more.
What are your thoughts?
To read the full article, click here: Manchester United are the only major club not to monetise social media - says Phil Lynch.
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25th October 2021
PTV and ARY secure ICC rights until 2023 Cricket World Cup.
A landmark deal for exclusive domestic media rights has been secured by PTV and ARY until the 2023 Cricket World Cup.
It is understood that the deal is a tripartite agreement between PTV, ARY and GroupM, a media investment company owned by global media giant WPP. GroupM’s role in the deal is to manage the flow of advertising revenues to the two broadcasters.
The new deal is a sublicensing agreement between the Star TV Network and the Pakistani broadcasters. Star holds global ICC media rights in a deal worth $2.1bn (€1.8bn) over eight years, from 2015-16 to 2022-23.
To read more, click here: PTV and ARY Secure ICC Rights.
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19th October 2021
Premier League clubs move to ban Saudi sponsorship deals.
Premier League clubs have recently voted to prevent Newcastle United securing sponsorship deals after 80% of the club becomes Saudi-backed.
Newcastle's managing director has said the rule is completely unlawful and the story has sparked a lot of conversation.
The main reason being for this ban is the unfair advantage Newcastle United could have against other clubs, due to the financial state of the club.
To read more, click here: Premier League clubs move to block Saudi sponsorship deals.
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12th October 2021
Tour de France brings in Santini as yellow jersey sponsor - on a 5 year contract.
The iconic yellow jersey has now been sponsored by Santini, taking over from Le Coq Sportif. The partnership is set to offer "High-performance products with creative designs to both the elite of world cycling and the regular amateur riders".
Santini’s new deal will run for five years and also covers leader jerseys for the women’s Tour de France Femmes and the amateur L’Étape du Tour event. In addition, the brand will be making the official replica jerseys for general sale, as well as the jerseys worn by amateur riders during the L’Étape du Tour.
To read more, click here: Tour de France brings in Santini as yellow jersey supplier.
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5th October 2021
Female sports fans are 25% more likely to purchase a sponsors product than males.
A study by The Space Between, recently reported that women are 25% more likely to purchase a product from a sponsored brand than men. Why? The staggering statistic highlights a huge market for brands to tap into more female sports to receive more conversion on their ads.
The study found that behind a sponsorship activation there should be a strong brand, with links to making the world better. Women saw this as a determining factor in purchasing products, where men don't. Therefore indicating that a brand focused on making changes is to be more successful with women. It also found 40% of women feel the brand should have strong values, where only 20% of men thought values were important.
This study shows the scope of women in sport and the power womens' opinions can have on sponsorship success, where they are interested in the brand and what it is about.
To read more, click here: Women's sport fans are 25% more likely to buy sponsor product's compared to men.
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29th September 2021
Rocket Mortgage renew deal for PGA Detroit Tour until 2027.
The financial services brand have managed to renew their title sponsorship deal until 2027, taking the partnership to 13 years.
The extension of the partnership is set to see the brand tackle the digital divide in Detroit, through offering technology, digital literacy and internet acccess to communities. It is also set to give back an astonishing $3.5m of the deal into Detroit based organisations.
This highlights how important it is to keep sponsors happy as they can thrive into main deal partnerships with extensive financial input.
To read more, click here: Rocket Mortgage renews title sponsorship deal for PGA's tour Detroit event until 2027.
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24th September 2021
Fnatic tap into the Fashion Industry with Asos.
The esports organisation has recently landed a three-year partnership with Asos, with an aim of fusing the fashion and gaming industry together.
It's an interesting and exciting partnership for the fashion brand, being the first esports company to become a partner. Fnatic and Asos are set to collaborate on numerous activations, such as VR experiences and AR filters - where creators from both companies will put their minds together.
Asos' chief growth officer touches on the similarities between the gaming and fashion industries, particularly noting how younger generations like to express their style in the physical and digital world. It's hoped this partnership will empower all gamers to find their unique style, such as in fashion.
To read more, click here: Fnatic taps Asos for fashion-focused esports sponsorship.
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20th September 2021
Liverpool FC partner with SC Johnson to promote Sustainability.
With sustainability becoming a more prominent issue in society, Liverpool FC hit the headlines after partnering with SC Johnson. The partnership is said to be the club's official cleaning and disinfectant, with the aim of promoting health. There is also an aim to turn over 500,000 plastic bottles into cleaning product packaging - promoting sustainability and upcycling.
Not only is this a great promotion for sustainability, but also builds great brand perceptions around Liverpool FC. Sport is a great way to leverage problems globally, through capturing vast audiences.
To read more, click here: Liverpool team with SC Johnson to promote sustainability.
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16th September 2021
A New Four-Year Deal for Women's Football.
Women's football have secured a new international tournament as the FA announce another collaboration with Pitch Marketing and Creative Agency. Despite already being a long-standing partner of the FA, Pitch launched this tournament as they hope to successfully strengthen grassroots participation in women's football.
Pitch have a fantastic track record in women's football, so the tournament is in great hands for excellent delivery. The tournament will give England fans the chance to see their team compete with some of the best, making for a thrilling competition.
To read more, click here: FA engages Pitch with four-year deal for a new women's international tournament.
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14th September 2021
New 10 Year Deal for the ECB.
This new partnership between Castore and the ECB takes over current sponsor New Balance, surprising many.
Castore are set to bring the first recyclable kit to the team, offering the opportunity for both parties to be 'trailblazers' in sustainability, as mentioned in the below article. Being more sustainable is a key objective in today's society, therefore this creates a strong, positive brand image for the ECB.
There is also an emphasis on raising participation levels in the sport through the partnership, as Castore want to highlight their entry-level price points that enable different socio-economic groups to engage in the sport.
Read the article here: ECB Sign Castore in New 10 Year Deal.
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23rd August 2021
The Most Marketable Athlete of 2021.
Simone Biles continues making history after being named the most 'Marketable Athlete' of 2021. Since her admirable performance and decisions at the recent Tokyo Games, Biles has been in the spotlight, and even more so now. She has shown huge physical and mental strength, making her a force to be reckoned with - if she wasn't already one!
The athlete's new title gives Gymnastics a huge step up for its future, hopefully inspiring grassroots participation worldwide. Gymnastics is certainly under the radar in terms of broadcasting and social media, particularly when compared to the likes of Football or Rugby, so this progression is a huge positive for the sport.
Read the article here: Simone Biles named world's most marketable athlete for 2021.
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23rd August 2021
€2 Million Sleeve Sponsorship Deal secured by Napoli.
The national ecommerce brand 'Amazon' have secured Napoli's first ever sleeve sponsor, creating huge brand retention, awareness and recall for both parties. Amazon have been partnered with Napoli since 2018, but only recently rolled out the deal onto merchandise - which is also available for fans to purchase.
The deal expansion is set to 'create activities celebrating the passion of their fans all over the world', with further details yet to be disclosed. Its growth signifies the potential sponsorship has to build brands over time.
Read the article here: Napoli secure €2m Amazon sleeve deal.
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11th August 2021
Manchester United announce new Partnership with Ecolab.
With the importance of sustainability on the rise to promote a healthier environment, sustainability brands are hugely benefiting. A recent example of this within sport sponsorship, comes Manchester United's recent 'Hygeine and Sustainability' Partnership with Ecolab. Ecolab is the global leader in water, hygeine and infection prevention solutions with a mission to provide a more sustainable future. Manchester United have said this partnership comes in conjunction with the recent pandemic, fighting towards cleaner stadiums after the past 18 months. The club have stated they recognise the importance of elevating their standards of hygeine.
The partnership helps to promote positive brand image on both sides, with a mutually beneficial objective of promoting public health. The football team, evidently, recognise physical health extremely well, as do Ecolab.
Read the article here: Manchester United announce Ecolab Partnership
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11th August 2021
Liverpool make noise with new Partnership.
Global sound tech company Sonos, recently hit the headlines after announcing a Partnership with Liverpool. The Partnership comes as a historical move for the brand, becoming its first ever sports deal. Ahead of the new season, Commercial Director Matt Scammel has highlighted the 'harmony' between the two brands, both having a passion for the 'soundtrack of experiences'.
Everyone knows what a great place Anfield is, bringing together thousands of fans. This seemed to be a major selling point to Sonos, again highlighting the mutually beneficial objectives of the deal.
Although the deal currently states no timespan, fans around the world are extremely excited to see how much further the future of sport and music can progress through sponsorship.
Read the article here: Liverpool making noise with Sonos Global Deal
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6th August 2021
Bringing all aspects of health together - Tottenham Hotspur sign 3 year sponsorship deal with Grocery Firm.
Marking its first sponsorship deal in the UK, Grocery firm Getir have signed a 3 year sponsorship deal with Tottenham Hotspur to become a global partner.
This sponsorship signifies a strong correlation between brand image and objectives, with both brands keen on improving health and wellbeing. It also identifies gaps in the market for firms to be coming through to the UK for sponsorship and therefore the expansion of the sponsorship industry as a whole.
Read the article here: Tottenham Hotspur pen three-year sponsorship deal
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16th July 2021
Irish Sponsorship Activity Doubles.
The Irish Sponsorship industry have bounced back significantly after Covid-19 struggles, doubling on their deals from 2020. In addition, deals are up 8% more than pre-Covid-19 levels.
Sport sponsorship now dominates the sponsorship industry in Ireland, and we have no doubt this will progress over the UK as time continues.
These statistics highlight the evolving nature of the sponsorship industry, and how important sponsorship can be to growth and success in sport. That's why SNAP want to make grass roots sports clubs more financially stable through additional revenue in terms of sponsorship.
Read the article here: Irish Sponsorship Activity Doubles in H1 2O21 According to Onside.
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8th July 2021
RBC - The Global Ryder Cup Partner.
The Royal Bank of Canada recently announced a one year agreement with the PGA of America and Ryder Cup Europe, for the rescheduled Ryder Cup.
This doesn't come as a huge shock, with the RBC having a strong history supporting golf around the world. Seth Waugh (CEO of PGA of America) touches upon the goals of both the RBC and the Ryder Cup being aligned with their sterling reputations.
Read the article here: RBC Becomes Ryder Cup Partner.
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7th July 2021
Team GB Announce 'Long-Term' Salesforce Partnership.
The partnership announcement comes weeks ahead of the Tokyo 2020 games, with the aim of uniting fans around the world. As the world's #1 Customer Success Platform, the team and brand share the aim of achieving success from anywhere.
The technology is set to deliver unique digital experiences to fans and athletes over the next 7 years.
Read the article here: Team GB - Salesforce.
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