Player sponsorship is a great way of generating income for grassroots clubs. Joining in August 2023 Fairford Town FC have gone onto realise this potential, using the SNAP platform to promote their Men’s First and Reserve squad opportunities ahead of the 23/24 season. Their aim? To increase partnerships with a variety of local businesses and provide community exposure to Fairford Town.
Within two months of going live on SNAP the club had secured deals for half of their squad.
How Has SNAP Helped Generate Income?
SNAP is taking the place of outdated print sponsorship materials. Our digital platform provides users with the ability to create individual product pages for any sponsorship opportunity available. One such area is your players/athletes. Load our templates, customise it with your bespoke visuals and begin to promote the URL’s via your available online channels. It cannot be any less complicated.
Once promoted sponsors can then engage directly with the opportunity through the platform, expressing their interest or proceeding to checkout for that specific package. The SNAP platform helps clubs generate income through increasing this exposure whilst reducing admin time-constraints – simplifying the process for everyone involved.
"Having a very small committee and wanting to improve our commercial revenue streams, it seemed a no brainer to give the SNAP platform a try. For a small outlay we didn't have anything to lose. It has been a huge benefit to us in the first few months. Not only has our sponsorship revenue increased but we have also developed some new partnerships. An added benefit is that it has sharpened our outlook towards all of our social media platforms."
- Jody Bevan, Director of Football
The Importance of Social Media Promotion
Fairford Town FC have done exceptionally well to provide consistent and effective promotion to their sponsors through social media. This can be achieved through the most basic of messages, such as the thank you video circulated including all the player sponsors secured ahead of the season. Check out the message here:
We look forward to seeing further businesses join forces with Fairford Town FC soon.
Interested in how we can support your sports club with sponsorship OR how your business can engage with local grassroots organisations near you? Contact our official Football Account Manager, Fraser Lodge, to find out more.
Fraser.Lodge@snapsponsorship.com
View our demo video here: https://snapsponsorship.com/webinar/register
