Amateur FA

We believe sponsorship of our County FA will deliver value based on a marketing investment for financial return, CSR (Corporate Social Responsibility), or for the love of the game.

Whatever your motivation, find out more below. Thank you for visiting our profile.

Why Sponsor Us

Audience: The Amateur FA boasts a growing membership in excess of 23,500. Through our in-person marketing footprint we can provide your business with the opportunity to build brand-loyalty within London and the Home Counties.

Digital: Amateur FA boasts circa 1.5 million media impressions annually across our digital channels, providing extensive reach and awareness for any of our partners. 

The Amateur FA has a flexible approach to sponsorship, with perks ranging from but are not limited to:

• logo & link on social media posts and websites pages
• physical advertisement on Amateur FA assets, providing exposure to individuals annually and building loyalty with our 1000+ members.
• opportunities to advertise at Amateur FA events, to an audience wider than our existing membership base
• captive audience of members for exclusive business promotions, driving top-line sales
• CSR Opportunities through our involvement with our local charity partners

Contact us now to find out more and explore what Amateur FA can offer!

Today

Throughout the FA, Amateur FA’s ideals reflect sports core values of Teamwork, Respect, Enjoyment, Discipline and Sportsmanship. And recent market research has overwhelmingly shown that the County FA comes across as being warm and friendly, providing good quality sport for all.

All this is underwritten by a diverse sponsor base, at a variety of different levels, which aids the club’s financial stability and adds value to our audience.

Aspirations

With membership rising, we have ambitious plans to continue to develop the infrastructure at the County FA. Naturally, we want to support our sponsors and build them in to our County FA on a strategic level, allowing any partner to benefit from our expanding audience and our community involvement.

History

The Amateur FA was formed in 1907, when the Football Association required all county associations to admit professional clubs.

It has always prided itself on the skill and competitiveness of its leagues, and on its traditions of fair play and respect for opponents and match officials.

Many leagues still maintain local rules that require clubs to provide food and drink to their opponents and match officials after the match in a clubhouse or public house.

Three current AFA clubs are former FA Cup winners: Old Etonians and Old Carthusians, who currently play in the Arthurian League, and Clapham Rovers. Past members of the AFA include Ipswich Town, Barnet, Cambridge City, the Casuals and the Corinthians.

Sir Stanley Rous, who was president of FIFA, was also the president of the AFA.

We also provide the appropriate structures and systems to enable the AFA to control, manage, regulate and promote the game within the county. This enables us to assist with the development of the game at all levels, ensuring we are able to increase the quality and quantity of participation across the various sections of participation. Whilst the majority of our clubs are in London and the Home Counties, we have member clubs throughout England.

We pride ourselves on the skill and competitiveness of our leagues, and on our traditions of fair play and respect for opponents and match officials.