Royston Town Football Club

Hello and welcome to the official SNAP Sponsorship profile of Royston Town FC.

We're delighted to announce that we’ve now partnered with SNAP Sponsorship and we’re looking for sponsors who are excited about affiliating themselves with one of the oldest football clubs in Hertfordshire — a successful grassroots club with big ambitions and a solid following.

We strive to craft a partnership with our sponsors that meets their specific objectives, whether that be community gifting, social responsibility (CSR), direct sales or brand building.

We’ll work with you to develop a partnership which meets both your objectives and adds value to our members — supporting our club’s ongoing work in the community to remove barriers and make sport enjoyable, accessible and sustainable for all.

Whatever your motivation, find out more below. Thank you for visiting our profile.

Why Sponsor Us?

Large digital following and membership networking opportunities

Do you want to connect with an enhanced target audience? Royston Town FC has an extensive network of members which is structured through hundreds of players, a large supporters’ club, volunteers and employees. We have a fantastic clubhouse and facilities, perfect for hosting sponsored events and business networking.

We also have a fast-growing social media presence with 1.1k followers on our Facebook page, nearly 9k followers on Twitter and nearly 2k followers on Instagram.

Royston Town FC has an array of sponsorship opportunities which can be tailored to meet your objectives. Through sponsorship, our club will promote your company in a wide variety of ways enriching the profile of your business in our community. 

Associate your brand with a successful, community focused and inclusive club

Royston Town FC is a successful and ambitious club but primarily we're a friendly, family-orientated club which aims to be inclusive to all. 

Our club has a deeply ingrained community focus and we see ourselves as an important part of the Royston and surrounding areas community. Together we can invest further in our local community and make it a better place for all.

We’d love for you to get involved and become part of our football family.

Get involved in grassroots sport and remove economic barriers making sport affordable and accessible for all

Would you like to visibly demonstrate your support of our community? Sponsorship of a grassroots sport delivers a much higher return on investment than traditional advertising. This is because sponsorship allows your business to become directly involved in activities that are highly valued by local consumers.

Consumers are known to form strong positive associations with sponsors who support the development of grassroots sport and contribute to the local community. With eight out of ten consumers preferring to believe in what a company does rather than what it says, it’s easy to see why many businesses are choosing to sponsor football clubs like ours as a way of maximising their marketing return.

By directly supporting us, you’re helping to remove economic barriers — making sport affordable and inclusive for all.

Contact us now to find out more and explore what Royston Town FC can offer you!

The Club Today

Royston Town FC was formed in 1875 making us the third oldest football club in Hertfordshire. Our home ground is situated in Garden Walk, Royston and has been our home since 1932. Our Men's First Team currently play in the Pitching In Southern Football League Premier Central Division — Step 3 of the English Non-League Football pyramid. 

We also have an Under 23s side, an Under 18s squad and a very successful Women's team. Royston Town Women play their football in the Eastern Regional Premier Division — just 4 leagues below the FA Women's Super League.

Both our Men's and Women's First teams are currently playing at the highest level in their history! 

To enable us to continue our progress and achieve our objectives we're always looking for financial support from local, national and international companies who wish to align and affiliate themselves with our 'Football For All' ethos and ambition. We have a number of sponsorship opportunities available to welcome you into the ever-expanding Royston Town football family, whilst also providing you with a wide range of exposure to promote and grow your business.

The History of Our Club

So when did it all begin? 

After some intensive research the evidence is that the club came into existence in 1875 making Royston the third oldest Club in Hertfordshire after Hitchin and Bishop’s Stortford.

The Club’s very first honour came in 1911/12 when they won the Creake Charity Shield beating Wisbech 1-0 in extra time. The Club’s first major honour in more recent times came in the guise of promotion to the Herts County Premier League in 1969/70 and they went on to be champions in 1972/73 and 1976/77. 

In 1978 we re-joined the South Midlands League and won the Division One title at the first time of asking. Success continued with a final appearance in the Herts Charity Shield for the first time in 1979 and runners up spot in the South Midlands League Premier Division in 1980. The Herts Charity Shield was won in 1981/82 and two years later the Club joined the Isthmian League Division Two North where we remained for ten seasons before returning to the South Midlands League in 1994.

After a period in the doldrums which culminated in relegation from the South Midlands League Premier Division at the end of 2006/07, Paul Attfield was appointed manager with ex-Spurs favourite Tony Galvin returning to Garden Walk as 1st Team Coach in November 2007.

Paul immediately set about building a new 1st Team squad and a run of 17 games undefeated saw the Club move from bottom of the table to finish in 5th place in the League. The foundations had been laid for the 2008/09 season and the first team took the South Midlands Division One League title with one of the best set of stats for any Step 6 Club in the country.

The 2011/2012 season will be seen as a watershed in our history with the winning of the South Midlands Premier Division title and promotion to Step 4 in the shape of the Evo-Stik Southern League Division One Central. In our first season back at Step 4 after an absence of 19 years we found ourselves exceeding all expectations as our performances propelled us towards the top of the table - just missing out on a playoff spot. 

In December 2013 Leyton Orient and Plymouth Argyle legend Steve Castle was appointed as our new 1st team manager.  After finishing runners-up in Steve Castle's first 2 seasons in charge the  2016/17 season saw us put together an incredible run of 16 league games undefeated, including a 5–0 thrashing of closest rivals Farnborough which saw us maintain the top spot until the end of the season by a margin of twelve points and the highest number of goals scored, 120, across all three Evostik Leagues. Promotion to the Southern Premier League meant that the Club was playing at the highest level in its then 142 year history!

Having firmly established ourselves as a Step 3 side we are now fast approaching the Club's 150th anniversary. 

Aspirations

With membership and crowd attendances rising, we have ambitious plans to continue to develop the infrastructure at the club. We'd love to move to a modern new stadium and we continue to work with our local community and Royston Town Youth FC to make football inclusive for all.

Naturally, we want to support our sponsors and build them in to our club on a strategic level — allowing all of our partners to benefit from our ever-improving facilities, expanding audience and our community involvement.